Fyn welcomes Saint Bride!
This week kicks off the partnership between Fyn and our new favourite online beer store, Saint Bride. Saint Bride provides people of Melbourne and Mornington Australia’s best craft and micro breweries that are delivered next day fresh to your day. People will be able to be recommended on new beers that come in based on their flavour profile and interests.
What’s a Saint Bride? Renowned for her kindness, compassion and hospitality, Saint Bride (Brigid of Kildare) was also fiercely independent, an early environmentalist and a champion of the poor and oppressed.
We broke down the customer demographic into three types. Beer enthusiasts, beer culturalists, and beer spectators.
Beer enthusiasts - People who love beer, and think about beer critically. They actively enjoy talking about the ingredients used to create beer and aline themselves with certain breweries in their community. Price is important but they are happy to pay a lot for very special beer.
Beer culturalists - People who appreciate great quality beer. Due to their busy lives they don’t have time to research the latest beers on the market, nor would they detect a difference in hops used, but they want to be involved in the beer craft and culture. Not as concerned about price for great quality product and experience.
Beer spectators - People who appreciate the social aspect of interesting beers. They’re excited when they know they’re drinking great beer but don’t always seek it out. They would buy a Saint Bride specialty box as a gift, or one-off. They wouldn’t pay for a beer that’s more than the average price.
Fyn will be working on future updates to the website, including a complete overhaul down the track. We’ll create terrific interesting content for social channels as well as provide advertising online.
