Pharus Wellbeing

The purpose of Pharus Wellbeing is to educate and train individuals and organisations on how to have a mental health first aid conversation, where to access additional supports and how to support someone who may be experiencing a mental health challenge or crisis. The company will provide Mental Health First Aid training opportunities within the community and workplaces as well as educate and raise awareness on the prevalence and importance of mental health.

Where we began

Lighthouse

The soul structure in place to aid and guide passers by. It represents the people who want to help those they care about, standing strong, shining a beacon of light.

Cliffs

Atop a rugged and arduous landscape. The environment we live in can seem like scary but can also be beautiful from the right perspective.

Waves

Ever impending and crashing waves, like the trials and tribulations life throws at us, and how we go about embracing those challenges. And how much harder they become when everything else is tough.

Light streak

Beacon of light shining out amongst the dark coming from the structure to shine on the people around them.

Accompanying structure

Shelter home in place as company to the main structure. Always there for them.

Where we went

Space

We were inspired by the rugged landscape designs of those found in common Pacific North West brands and artists. They build the environment and set the scene to perfectly capture look and feel.

Padding

We enjoyed the use of badges as well as free flowing logos. Design that the name and title could live in.

Linework

Visually as a logo should be we’re drawn to simple minimal design work that creates the scene-scape.

Typography

The bold punch of one word is complemented with modern professional second work.

Colour

Muted tones and restricted use of colour makes the logo easy to communicate while remaining distinguishable.

Where we landed